Betsy helped me find my story. Like many MBA candidates I am a career switcher so demonstrating why I want to do an MBA and getting to the core message was difficult and took a lot of time. Betsy helped me bring it out through phone conversations and continuous feedback on my writing. This was an extremely frustrating process for me but somehow Betsy knew to dig deeper and she challenged me through every conversation and through every piece of writing I submitted to her. Eventually I made a real connection with my story and why I wanted to pursue an MBA at this stage in my life. This process not only helped me with essays but it also helped me develop a concrete plan for my future.